Nike’s new marketing campaign featuring Colin Kapernick makes sense. It revolves around not social injustice but increased sales in a sportswear market divided among numerous players. Nike’s marketing group made the decision to target a young African American demographic, with the rationale being young black consumers purchase more athletic gear; primarily shoes.
I’m personally not a big fan of Nike; less so since naming a spoiled, misguided, has-been as their spokesman. And they did so not because of his athletic prowess but his take-a-knee visibility on the stage of contrived social outrage.
Continue reading “The Swoosh: Anger, Attitude, & Indoctrination”