WAIT! before sending angry emails and rainbow emojis, read on. This isn’t a rant about RuPaul’s Drag Race or some other in-your-face transgender or alternative life-choice. It’s simply a non-political commentary on Americans’ often irrational expectation for perfection, irrespective of personal effort to achieve even basic mediocrity.
As consumers we’ve learned to expect – no demand – perfection. We sort through piles of consumer goods on a quest for perfection, foregoing scuffed packages for ones that look bright and fresh, as if taken from an ad agency photo shoot. What’s inside is the same as that in the rejected box that’s been shoved aside, relegated to the Island of Misfit Toys or the desperate grasp of a waterlogged homeowner that will settle for that last sump pump in a beat up box on a dusty shelf. Continue reading “Perfect Fruit”