Tag: Colin Kaepernick

The Swoosh: Anger, Attitude, & Indoctrination

Nike’s new marketing campaign featuring Colin Kapernick makes sense.  It revolves around not social injustice but increased sales in a sportswear market divided among numerous players.  Nike’s marketing group made the decision to target a young African American demographic, with the rationale being young black consumers purchase more athletic gear; primarily shoes.

I’m personally not a big fan of Nike; less so since naming a spoiled, misguided, has-been as their spokesman.  And they did so not because of his athletic prowess but his take-a-knee visibility on the stage of contrived social outrage.

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Dot-to-Dot

Looking around, it appears the dots aren’t connecting and I’m trying to figure out why. I’ve always thought that life’s journey is experiential; a linear flow, building and learning on one life-event to the next. Like a baby learning to crawl, then walk, then run, then ride a bike, then drive and get speeding tickets. All of the wins, failures, heartbreaks, and near misses paved the road of knowledge from there to here. And we survived without the cocoon of bike helmets, car seats, do-overs, and safe spaces. Bumps, bruises, and scars built character and taught the cause-and-effect consequences of decision making.

Some of us have more scars: the risk takers or maybe stubborn life-forcers that have a steeper learning curve. If you’re reading this, you’ve obviously survived weak thought processes that probably make you shake your head in retrospect. And if you have scars on your face or it hurts to stand up once in a while and you mumble out loud, “I remember that one!” you’re in my group of learners.

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